What is City Marketing

City marketing is the strategic promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there.[2] It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or ‘flagship’, buildings and structures.[3] The development of cities as a marketable product has led to competition between them for inward investment and government funding.[4] It is often manifested in the attempts by cities to attract international sporting events, such as the Olympic Games. Competition between cities exists at the regional, national and international level; and is an effect of globalisation.[5] (From Wikapedia)

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