What is City Marketing

City mar­ket­ing is the strate­gic pro­mo­tion of a city, or a dis­trict within it, with the aim of encour­ag­ing cer­tain activ­i­ties to take place there.[2] It is used to alter the exter­nal per­cep­tions of a city in order to encour­age tourism, attract inward migra­tion of res­i­dents, or enable busi­ness relo­ca­tion. A sig­nif­i­cant fea­ture of city mar­ket­ing is the devel­op­ment of new land­mark, or ‘flag­ship’, build­ings and structures.[3] The devel­op­ment of cities as a mar­ketable prod­uct has led to com­pe­ti­tion between them for inward invest­ment and gov­ern­ment funding.[4] It is often man­i­fested in the attempts by cities to attract inter­na­tional sport­ing events, such as the Olympic Games. Com­pe­ti­tion between cities exists at the regional, national and inter­na­tional level; and is an effect of globalisation.[5] (From Wikapedia)

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