It is very important to have a social media policy before allowing your employees to take on setting up your company Facebook page, etc. Branding comes into play. Do’s and don’ts. Every article posted, every comment posted reflects your Company!
Make sure there is more than one person able to post as the company, and make sure they KNOW your protocol.
Use the right language and tools to create a total brand experience. Make sure its the right one for your customer!
Company-wide consistency in profile design and content as well as messaging can improve brand value. But done the wrong way can send confusing messages to readers.
Once given the privilege employees can also spend TOO much time on Social Media, not being productive for the company.
If you are not sure which way to go, it may be worthwhile to call in a social media specialist. They will listen to your brand concept, and what you expect to see in your social media, as well as which platforms you want to use based on demographics of your customers, and when you want to be notified of a important communication via the platforms. They will create your Social Media Platforms uniformly, based on your input, and then they can also post and moderate. This is much more effective if they are given current marketing information for your company/brand. A good way to do this is to include them on a mailing list, or email them on a regular basis regarding items you might want to see posted.
Top Tips For Setting Social Media Policies
1. Identify your aims and objectives – determine what your business’ attitude is towards social media. Whatever your stance may be, keep it in mind to ensure that each provision in the policy properly and consistently reflects your aims and objectives throughout.
2. Take a stance on employees’ personal use of social media – if you allow social media use during working hours, set parameters as to the duration, frequency and timing or put in place penalties for abuse.
3. Take a stance on employees’ business use of social media – if you are worried about sharing company information, put in place an approval system before employees submit information on behalf of the business.
4. Pick your networks – be smart about which networks will be the most effective for reaching your target audience, and choose two or three networks where you’ll focus your efforts. Don’t try to be everywhere — that’s a recipe for disaster.
5. Let go of fears about message control – people understand that a personal opinion probably is not reflective of an employer’s view unless it’s on a press release. Do tell your employees that they should only put things online that they’d be prepared to defend if it ended up being used elsewhere. Tweets, blog posts and Facebook updates are all public and that’s an effective way to convey the point. But beyond that, trust your employees!
Reprinted from RB : http://realbusiness.co.uk/article/13211-the-social-media-protocols-part-2